The Evolution of Our Logo
Every great brand tells a story. The journey of SPT’s brand is no exception. The visual identity that has defined our company for the past 40 years has blossomed alongside the firm itself, rooted in who we are, cultivated by time. Each iteration of the logo chronicles a moment in our history, an intentional alignment of design movements with the spirit of our practice.
At the beginning, the firm was comprised of four partners, from whom the original name of the firm was born: SPSH. The logo followed the trends of the time. It highlighted the firm’s passion for design by showcasing a green and mauve watercolor wash (not shown) set behind big serif letters.
After almost ten years, one of the founders parted ways, and the firm rebranded as SPH. Inspiration was drawn from one of architecture’s most celebrated figures: Frank Lloyd Wright. His designs carried intention, clarity, and a sense of identity that resonated with the culture of SPT. The resulting logo took cues from the geometric strength and timeless elegance of Wright’s insignias. The result was a dark square encasing the reversed-out letters “SPH” in varying weights.
In 1995, the firm transitioned to two partners, Ron Spangenberg and Randy Phillips, again prompting a name change. This time, the last names of the two remaining partners became the firm’s moniker. The square motif was still used but it assumed more subtle role, serving as a separator between names.
After about six years, the logo transitioned into a more portable and enduring form, one that closely resembles the design we know today. The square adopted a rich red hue, symbolizing lifeblood and intensity. It enclosed the bold, white letters “S” and “P,” creating strong contrast for clarity and instant recognition, especially from a distance. As the brand matured, so too did the presentation of the logo, adapting to new platforms and technologies while embracing contemporary, design-conscious approaches that reflected the firm’s evolving identity.
In 2010, Greg Tice became a partner, once again prompting the update of the firm’s name: Spangenberg Phillips Tice. By then, the brand had deep roots and strong recognition, so the addition of the “T” was seamlessly incorporated into the existing square while preserving its genetic makeup.
Today, the logo stands as both a constant and a canvas. It is an enduring symbol that continues to adapt as our work, technology, and audience evolves. More than a mark of visual appeal, it carries the meaning accumulated over time and the memories anchored to it. It’s seen on project signs across Kansas, on construction helmets, and in the corner of every drawing, quietly telling our story.
Our logo represents not just a design, but a legacy—an emblem of who we are, where we’ve been, and the architectural influence we’ve had across Wichita and beyond. As we look ahead, we remain committed to preserving what has always defined it: a dedication to quality design, thoughtfulness, and forward-thinking creativity.
